Affiliate marketing in Tik Tok and ways to work with it

Affiliate marketing in Tik Tok

If you have already graduated from school and started working hard, then you are definitely not familiar with the breakthrough of 2019 called Tik Tok. Even though you could come across stories on Instagram, where teenagers open their mouths to the song and make ridiculous movements. Yes, you are right. This is his majesty Tik Tok.

In this article, you will learn all about Tik Tok. In addition, you will discover key options for affiliate marketing.

How to reach a million users

The app was first launched in China in 2016, under the Douyin name. The following year, it captured the entire audience of Generation Z and became the most downloaded app in the US, surpassing even Instagram and Snapchat.

Another interesting fact is that Tik Tok is a partner of Last year, this music app (very popular in America and Europe), after another update, turned into a Tik Tok and automatically acquired 100 million active users. This trick created a stir around the app.

“Every second counts”

The format of short videos is a new trend on all social networks. No doubt, none of the teenagers want to spend time on 3-minute videos. To attract representatives of generation Z, you need to stay within the first 8 seconds of the video, otherwise, their attention is scattered.

The main task for a Tiktoker is to stand out from the general flow of publications in 15 seconds, using all the functionality.


Now the platform has more than 800 million users around the world, about 40% of which are schoolchildren under 18 years of age. And we must admit that this is a worthy competitor to Instagram, which in 2019 has more than 1 billion audience, mostly rich women and men of 18-35 years old.

For bloggers, the platform has become a good opportunity to attract new audiences and promote their own brand, because Instagram and Youtube are not the same.

How to earnin Tik Tok?

There are several ways to interact with users:

  1. Branding stickers, masks, and various additional reality effects (AR) will attract a large number of views, likes, and comments. Clips using these effects have gained a lot of attention.
  2. A native call-to-action ad is connected to the clip and thus appears while viewing the feed (there is a link with a link to an external site). We provide statistics according to views, the number of likes, comments, as well as clicks or installations.
  3. Promo challenge. One of the most effective ad formats. What’s the point? Creating an ad campaign using bloggers with a large audience, whose videos are gaining views at the speed of light. There are also authorized agencies on the platform that offer work with bloggers. For example, for bloggers who have an audience of 1.5 million, advertising can cost about $80.
  4. Affiliate marketing. Here, everything goes according to the standard through clicks on links. Leave a link under the video, users will click and buy, and you, in turn, will receive a percentage of sales/clicks.

How to create a campaign?

We need to create a campaign using a PRO account. There is a button called “Create campaign”. Everything is standard here: select a goal (traffic, conversion, app download), set a budget (daily or shared).

Select the placement type and targeting. Take into account the characteristics of the audience and its ability to pay. There are several platforms and several types of placement: in the app’s news feed and in the app itself. Settings: keywords (up to 20 items), links, images, and categories. In targeting, select an audience (gender, interests, age, device type).


Video content is the format of the future, and short videos are a quick way to express yourself and attract the attention of users. But Internet users around the world are divided into two parts: haters and those who are drawn into the world of minute-long videos.

And if you consider the way of self-expression of teenagers as a means of earning money, then everything will be great. The business platform continues to develop and grow, which creates additional hope for the experts in the field of affiliate marketing!

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