Facebook is now considered one of the most successful and cost-effective advertising platforms in partner marketing. Although FB brings affiliates high conversions, at the same time it also disappoints with frequent account blocking without warnings or explanations. This problem can not only cause losses but also deprive you of profit.
Reasons why the FB may block your advertising account:
- the error of the algorithm
- invalid use of account or means of payment
- non-compliance with the rules for working with ads on FB
In this article, we will analyze all possible ways of unblocking, the consequences of blocking, and its initial avoidance.
Why were you blocked?
FB moderation can prevent suspicious ads or payment methods from being passed at any time. The advertising system has an algorithm that is aimed at calculating unscrupulous advertisers. In other words, sometimes ordinary users with acceptable ads can accidentally get banned.
Invalid format or content and how to avoid a block
Before placing an ad, be sure to read the rules of advertising in the FB, make sure that the content has acceptable information, and is legal.
The site blocks you if there are complaints from users or more than 1 disapproved ad appears on the site. First of all, the algorithm looks at the page (where the ad links to), the text, and the image. Also, regardless of the laws and general moral principles, Facebook has a number of non-obvious nuances that result in a block:
- “Restricted content” and false expectations
The first positions in the stop list of this site: medicines, weight loss products, gambling, betting, alcohol, and products/services/materials for adults (for example weight loss results “before”/”after”, a picture with the “You won a car” caption). In general, such advertising topics always pass official verification after providing all documents about the legal status of this business (in fact, these ads can be promoted only by violating the rules).
- Mentioning personal characteristics of the audience
Advertising involving religious beliefs, race, age, and so on, are also included in the stop-list. Here’s an interesting fact: dating websites can not be targeted at users with the following marital status: “married”, “in a relationship” because of the high ethical values of Facebook.
- A limited number of texts
To avoid exceeding the allowed 20% of text in an ad image, use the tool to estimate the amount of text in the image. If this point is not taken into account, your campaign will not be approved or the number of impressions will be reduced or cut. Do not forget to check the text for literacy and spelling, otherwise, the algorithm may not understand the meaning of the ad.
- Financial issues of the campaign
Any financial changes are considered suspicious by Facebook. It’s best to use one account, one proxy, one billing system, and one domain. Moderation also pays close attention to the use of other people’s cards (when your name does not match your bank card), cards from another country (foreign advertising with CIS cards); the risk zone is advertising platforms, which use Paypal, Qiwi and other virtual payment methods.
- Ads with links to pages in PDF or JPEG
Pages that automatically download files of any format are not allowed.
- Creating a new account
Facebook has no confidence in the newcomers with empty accounts, so we suggest you to first register and develop a page and then gradually to increase spending on advertising and add a large amount.
How to remove a block
In case if the ad is blocked
- If you are blocked due to a moderation error, just fill out the form.
- In case of the violation of the rules, try to edit the ad according to the rules, and submit it for moderation again. After the first block, the algorithm will check your ad with special attention.
Sometimes the advertising office can block you due to suspicious activity. In this case, you need to fill out a form describing the problem and send a copy of your passport/ID.
To speed up the unblocking process it is best to contact support considering the following:
- Communicating with support in English
If you don’t know foreign languages, just use any automated software. Please note that aggression and insults in conversation can lead to the lack of cooperation. Be patiend and polite.
- Communicating over the phone
This is convenient, during the call they will answer immediately and solve any questions that arise in the course of communication, but you need to carefully prepare and make a list of questions in advance (since the call will also be in English). Important: do not miss the call, there is no additional attempt to contact you!
There are really a lot of rules and restrictions on this site, but the main principle is to follow the rules of ethics. If your ad might deceive or offend someone, it probably won’t work. Therefore, learn all the nuances before you start registration, so that you can launch the campaign on one of the most promising platforms in the field of affiliate marketing.